Virto Commerce – troupper

B2B eCommerce Platform

Get to market faster. Outstandingly flexible and fully composable ecommerce platform that solves it all.

Virto Commerce is a worldwide leader in B2B digital commerce software and was founded in 2011 by industry experts with decades of ecommerce experience. Virto Commerce provides robust composable digital commerce technology, services, and expertise to over 100 companiesworldwide.

Virto Commerce platform supports a cloudbasedcomposable ecommerce approach forbuilding digitalcommerce platforms

Virto Commerce provides a composable ecommerce ecosystem that supports aheadless approach with an API-based architecture in order for companies to offer their customers a seamless customer experience. Virto Commerce customers in retail, wholesale, manufacturing and logistics, make strategicuse of the open source Virto Commerce platform to build stronger customer relationships, improve customer experience and rapidly increase global online sales.

To succeed in the future of B2B ecommerce, companies need to focus on “composing” a digital commerce ecosystem consisting of a combination of applications that deliver the best possible customer experience. The essence of composable business resides in its agile approach and the ability to implement business processes in a modular architecture, applying the best components available onthe market and seamlessly integrating them into an ecommerce platform.

Microservices, headless, multi-cloud and multi-operating system support help businesses to radically improve customer experience and achieve stable revenue growth. Therefore, a headless approach to a composable ecommerce environment in the cloud is critical for the future of B2B ecommerce.

Modern microservice architecture

State-of-the-art microservice architecture provides the flexibility toaddnew functionality and connect third party solutions. Thisbest-in-breed approach enablestheuse of specialized services alignedto the needs of a specific business. Solutions tailored to a microservice architecture are built as independent components that communicate through a well-defined interface using APIs. The services are designed for business opportunities,with each service performing a single function.

Plataform API- based platform

An API first approach gives companies the flexibility they need to meet rapidly changing customer expectations and integrate their products and services with those of their partners. Typically, this integration can be used to connect with touchpoints such as online shopping websites, mobile apps, chatbots or other touchpoints within omnichannel sales.Because of the improved flexibility, the most appropriate frontend technology or framework is selected to solve a particular business problem.In addition, the simplified development of a unified logic for all touchpoints eliminates channel silos and duplication of development work making it possible to get to market faster. Sincethe time needed to learn the APIs is reduced, new touchpoints are implemented,and the possibilities of the ecommerce API are expanded.

Cloudbased in its native

Designed as a cloud based platform, the Virto Commerce platform runs on Azure, AWS, Google, Alibaba, local cloud providers and private clouds. Focused on delivering a resilient and fast cloud platform, the cloudnative platform allows you to build a unique customer experience instead of worrying about maintaining and updating a complex or legacy back end technology.This scalable cloud native commerce platform focusing on customer experience and accelerated time to market increases business agility and optimizes infrastructure costs.

Headless ecommerce approach

The ultimate goal of headless ecommerce is to provide the perfect customer experience to each target group cluster. This means a company must have a variety of different channels with a unique business logic on the same back end while being able to add and change these channels quickly and without risk. Headless commerce offers the desired level of flexibility in a multi-store, omnichannel and multi-experience B2B ecommerce world. New channels are easily added to any market segment, targeting regions, special target groups or brand consumers, each through different channels. An unlimited number of B2B, B2C, B2X and D2C channels can be built and modified with unique business scenarios on the same back end. Besides, business ideas can be tested with the fast-ever go to market with minimal cost, effort and risk.

With Virto Commerce, companies will shift their focus to a composable digital ecommerce ecosystem consisting of applications that collectively deliver the best possible customer experience for clients. Modern ecommerce software supports this trend allowing customer experience extensions with new functions, channels, data sources and without throwing away what has been done before.